Question 1

What is the Brand Clarity Score?

Accepted Answer

The Brand Clarity Score is a free diagnostic from Wandering Rebel. You rate 24 statements about your brand, and it scores you from 0 to 100 across six areas: positioning and strategy, customer and market insight, digital experience and growth, AI and operations, creative and content, and attention and advertising.

Question 2

How is the Brand Clarity Score calculated?

Accepted Answer

Each statement is rated from 1 (not us) to 5 (absolutely us). Each area's score is the average of its four answers, rescaled to 0 to 100. The overall score is the average of the six areas. Scores of 0 to 39 are Lost in the crowd, 40 to 59 Wandering, 60 to 79 On the trail, and 80 to 100 Leading the way.

Question 3

Is the Brand Clarity Score free?

Accepted Answer

Yes. Your score appears instantly with no email required. If you want the full written reading and a recommended starting point, you can have it sent to your inbox.

Question 4

What happens after I take the Brand Clarity Score?

Accepted Answer

You see where your brand is strongest and where focused effort would pay back fastest. If you'd like to talk it through, you can book a free 30-minute strategy call with a senior Wandering Rebel strategist.