Field Notes
Notes from off the default path.
Short, practical notes on brand, marketing and AI, for brands that would rather lead their category than follow it. Each one gives you something you can use this week.
Agency, fractional or full-time? How to tell what your brand needs
Most brands choose marketing help by budget. Choose by what's actually missing instead. Here's a simple way to find out.
Read the noteA clarity problem wearing a marketing costume
Why more content, more channels and more tools rarely move the needle, and the decision that does.
Read the noteWhat does ChatGPT say about your brand?
A twenty-minute check most brands have never run, how to read what you find, and three practical fixes.
Read the note